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Meet the Impact Index

A tool that calculates the true cost of fashion. By measuring our own environmental footprint and comparing that against traditional industry practices we can show you the environmental savings when better practices are used.

Want to go deeper?

Read more about how we made the Impact Index here.
We look across the entire supply chain and assess the life cycle footprint of a single product - from raw material production, to textile manufacturing - through to the consumer phase.

These are the measures we look at

  • 2.43 tonnes
    So far we’ve saved this amount
    of waste from entering landfills.*
    *in comparison to traditional practices

    Waste

    Humans send approximately 92 billion tonnes of textile waste into landfills every year. That’s often fabric that could otherwise be downcycled into things like upholstery or upcycled into beautiful new garments. We work with factories that use efficient fabric cutting techniques and recycle their textile offcuts in order to reduce the total amount of waste.
  • 29.23 tonnes
    So far we’ve saved this amount
    of harmful chemicals.*
    *in comparison to traditional practices

    Chemicals

    Over 2000 nasty chemicals like lead, mercury, chlorine and formaldehyde are used to manufacture clothing and these can harm our planet’s ecosystem and people. Some of these are known carcinogens and not even 1/10th of the 1600 used in dyeing are approved by the Environmental Protection Agency. We work with eco-certified processes that eliminate harmful chemicals.
  • 1991 GJ
    So far we’ve saved this amount
    of energy.*
    *in comparison to traditional practices

    Energy

    Creating clothing is energy intensive - but things can be improved by partnering with factories and suppliers that run on clean, renewable energy. It’s as simple as that. We only work with factories that make an effort to reduce their energy footprint and run their factories on cleaner supplies.
  • 163 tonnes
    So far we’ve prevented this amount
    of CO2 emissions
    (not including our own offsets)*
    compared to traditional practices

    Emissions

    Climate change is the biggest issue our planet faces - and the fashion industry is a big part of the problem. Production emissions release CO2 and other harmful greenhouse gases into the atmosphere - contributing to climate change. Now we completely offset our carbon footprint with CHOOOSE - but that doesn’t mean we’ll stop reducing our carbon emissions across the supply chain.
  • 3002 m³
    So far we’ve saved this amount
    of water.*
    compared to traditional practices

    Water

    It’s our planet’s most precious resource, but over 1 billion people don’t have access to safe drinking water. Part of the reason for that is because the fashion industry has typically used extremely high amounts of fresh water from sources such as rivers and lakes to manufacture clothing. We’ve chosen fabrics and processes that reduce the amount of water used.

Comparing our fabrics against the others

Check out how much you save on every product

Want to go deeper?

Read more about how we made the Impact Index here.

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