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Underwear, activewear and everyday women’s essentials made in organic and recycled materials.
Underwear, activewear and everyday men’s essentials - designed to last.
Get free international shipping today           Use code: FREEINT
Together with icons we offset the entire CO2 footprint of shipping and production.


Destination Delivery time Free above
Denmark 2–4 working days Free today with code FREEINT
European Union 2–5 working days Free today with code FREEINT
UK 2–4 working days Free today with code FREEINT
US & Canada 5–7 working days Free today with code FREEINT
Rest of the world 5–7 working days Free today with code FREEINT
The fashion industry is dirty - but it can be better. We constantly search for better innovation, we have a visionary use of sustainable materials - and a continued focus on ethical production.

We’ve said goodbye to carbon

Save up to 20%
with women's packs

Meet the
Impact Index





  • Refinery29

    "Ultimate photo-worthy bare essentials"

  • Highsnobiety

    "21 Sustainable and Ethical Fashion Brands Actually Worth Buying"

  • BuzzFeed

    "Wearing them for a week straight, proved that silver infused underwear do in fact kill bacteria"

  • BuzzFeed

    "High tech, eco-friendly underwear"

  • BuzzFeed

    "Handy if you’re on the road for a while"

  • BuzzFeed

    "Hardworking underwear"

  • BuzzFeed

    "You can wear your bacteria-killing underwear for longer (yes really) without needing to put them through an environmentally unfriendly hot cycle"

  • BuzzFeed

    "戦場で1週間履き続 けても、臭わないブリーフ"

  • BuzzFeed

    "Super comfortable everyday undergarments"

  • BuzzFeed

    "Ladies and gentlemen, I give you Organic Basics, an eco-friendly Danish brand"

Yoga wear made
from recycled materials

Save up to 20%
with men’s packs

The A-Z Guide to the fashion industry

Triangle Bra

299 KR

Boxers 2-pack

299 KR


599 KR

Lite Tee

399 KR

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