Although we love our planet, sustainability means more to us than just taking care of the environment. It means designing something that is durable enough to be worn over and over again, and comfortable enough to make you want to do so. It means taking care of the people who produce the garment. It means designing things that aren’t trend-led. It means sourcing responsibly, every step of the way.

We’re all for making small changes that add up to big ones. Our office is full of people who care deeply about sustainability, but who also know that unless we see structural change on a legislative level, and unless corporations start taking responsibility for their actions — we’re going nowhere. This means we're still in favour of everyone doing their best to make conscious decisions about how we interact with and consume the world. But it should fall on us (and all brands) to make it easier for you to make better choices.

Sustainable + brand = ?

Producing things means contributing to a system that is already overflowing with newness. But finding certain things like underwear second-hand might not be optimal — personal hygiene, size availability, and wear and tear can make it hard to find what you’re looking for. Because of this, we have chosen to produce the everyday basics that are difficult to find second-hand and produce them as responsibly as possible. We use recycled, recyclable, and organic materials, ethical means of production, and put as much back into the Earth as we take from it — we always offset our carbon emissions, donate to sustainable projects whenever we can, and collaborate only with people, factories, and companies that also want to contribute to making the future a better one.

Our environmental impact

Transparency is one of the most important steps towards building a sustainable fashion industry and brand. By partnering with Made2Flow, we can trace our environmental impact – to show you what we are doing, and to learn what we can do better. By looking at greenhouse gas emissions, water use, and land use, Made2Flow calculates the impact of each of our garments across all steps of our supply chain. This is the best way for us to know what we’re doing right, so we can keep going, and what we’re doing wrong, so we can fix it. 

Made2Flow call themselves wizards

and we agree!

Made2Flow call themselves wizards

and we agree!

Made2Flow call themselves wizards and we agree! By doing a Life Cycle Assessment (LCA) of each of our products, they help us figure out the impact of our garments all the way from raw material production (think cotton seeds) through to every product’s arrival at our warehouse. If you’re not a wizard it’s okay - neither are we. Just know that they follow the global ISO 14040 standard and the European Commission's PEFCR guidelines. Their work helps keep us accountable by making sure we share accurate information with you, and keep it up to date. You can read more about Made2Flow and their methods here.

Our activism

Sustainability is more than a word, and it’s about more than just the planet – we want to do good for people too. That's why we’ve partnered with Beam Impact to donate to causes that are important to us – and to you. Beam lets you choose where one percent of your purchase will go, at no extra cost to you, to support local charities that help Nature Conservation, Ocean Conservation, Rewilding or Sustainability & Gender Equity.

Additionally, we're a member of 1% for the Planet®, where we donate one percent of every order value to support environmental initiatives and help to protect and preserve the Earth.

Together, we're making a difference – one percent at a time.

Doing better

We used to pride ourselves on producing all of our basics exclusively in Europe – which can be great, but also very Western-centric, close-minded, and short-sighted. Today, we produce our products worldwide, teaming up with the best and most innovative facilities who help us bring sustainable basics to even more people. But just because we have new suppliers doesn’t mean we have new standards – we make sure that all of our factories are up to date with their certifications, that they appreciate, treat, and pay their workers fairly, and adhere to a list of sustainability standards to make sure that we (and you) can enjoy their high-quality products in good faith.

Read more about our factories