Designed in Copenhagen — made ethically for all on Earth. At Organic Basics, we believe in comfort and sustainability for all. We make our basics to be both Earth- and people-friendly — carefully choosing materials and fabrics that care for our environment, only partnering with factories that consider their impact too, and designing all the basics for all bodies.
We love holding ourselves accountable – and part of that means asking ourselves whether or not it is even possible to be a sustainable brand. Producing things means contributing to a system that is already overflowing with newness. But finding certain things like underwear second hand might not be optimal – personal hygiene, size availability, and wear and tear can make it hard to find what you’re looking for. Because of this, we have chosen to produce the everyday basics that are difficult to find second hand and produce them as responsibly as possible. To make this possible, we use recycled, recyclable, plant-based, and organic materials, ethical means of production, and only collaborate with people, factories, and companies that are as passionate as we are about making good basics without harming the planet in the process.
Not everyone's favorite basic is a white tee — which is why we continuously develop our designs based on your feedback to include more playful styles, while always carrying a selection of timeless basics made from sustainable, ethically sourced, and long-lasting materials. But it’s not just about the basics – at Organic Basics, we know that we are responsible for creating the sustainable fashion industry we want to be a part of. The fashion industry is one of the most polluting industries out there – and we want to be a part of changing that. You should be able to build a wardrobe that makes you feel good and is good for the planet too, and your underwear shouldn’t come at the expense of the planet, or the people who made it. That’s why sustainability is built into everything we do, and why we’re constantly trying to do better.
Making ethical choices should be easy – and we’re putting in the work so you don’t have to. Our styles are designed in Copenhagen and produced ethically in partnership with innovative factories that align with our values, and who want to make a difference in the world — for good. As protecting the environment is a collaborative effort, we’ve made sure to only team up with people who are as passionate about sustainability as we are, providing their expertise on innovative materials, technologies, and products that are even better for the Earth.
…but also recycled, plant-based, and so much more. To make sure our products are as sustainable as they can be, we use recycled, recyclable, and organic materials, ethical means of production, and put as much back into the Earth as we take from it — we always offset our carbon emissions, donate to sustainable projects whenever we can, and collaborate only with people, factories, and companies that share our wish of making the future a better one.
Nobody's perfect –
except for all of you
Nobody's perfect –
except for all of you
You deserve the best – and no brand is sustainable if it isn’t inclusive, both in terms of pricing and sizing. As a brand, we have always had inclusivity at the core of everything we do; from updating our designs based on customer feedback to make the fit just right, to always showing our products on a wide range of people. But we know that we’re nowhere near as inclusive as we could be. As a smaller brand, it’s been difficult to produce all the sizes we’d like to. But as we’ve grown a bit, so has our offering – and we’re not stopping until everyone can find their perfect basics. We continuously strive to create a more inclusive industry by using innovative materials and thoughtful designs, to make you feel great from the inside and out – and look good in the process.
Did you know that whenever you buy from us, you can support a non-profit organization of your choice? We've teamed up with Beam Impact to give you the opportunity to support important causes at no extra cost to your pocket. With every purchase you make, we donate 1% of your Organic Basics order value to a charity of your choice – so every time you treat yourself to some basics, you’re helping the planet and the people on it, to have a beaming bright future.
As a sustainable brand we always make sure we have our certifications in order — which is pretty cute of us. This makes us a part of a global community of brands that meet high criteria for things like how our company is governed, what we do for our community and customers, our workers’ well-being, and our environmental impact.