Impact Report 2019 | Organic Basics
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Australia DHL Express World Home Delivery 1-3 working days 37€ N/A
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Australian Post 9-10 working days 15€ 170€
Austria DHL Express Business Delivery 1-3 working days 22€ N/A
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DHL Express Home Delivery 1-3 working days 19€ N/A
Belgium DHL Express Home Delivery 1-3 working days 22€ N/A
DHL Express Business Delivery 1-3 working days 19€ N/A
Bpost 3-7 working days 6€ 80€
Bulgaria DHL Express EU Home Delivery 1-3 working days 22€ N/A
DHL Express EU Business Delivery 1-3 working days 19€ N/A
Bulgarian Posts 7-8 working days 9€ 80€
Canada DHL Express World Business Delivery 2-4 working days 29€ N/A
DHL Express World Home Delivery 2-4 working days 29€ N/A
FedEx Express Private 3-8 working days 17€ N/A
Canada Post 5-8 working days 12€ 125€
Croatia Hrvatska Posta 6-10 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Cyprus Cyprus Post 10-15 working days 9€ 80€
DHL Express EU Business Delivery 2-3 working days 19€ N/A
DHL Express EU Home Delivery 2-3 working days 22€ N/A
Czech Republic DPD 6-11 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Hungary DPD 6-11 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Latvia DPD 6-11 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Lithuania DPD 6-11 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Slovakia DPD 6-11 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Slovenia DPD 6-11 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Denmark DAO Packet Shop 2-4 working days 4€ 80€
DAO Home delivery 2-4 working days 4€ 80€
Estonia Eesti Post 5-9 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Finland Bring Home Delivery 1-3 working days 8€ 80€
Bring Packet Shop 2-3 working days 8€ 80€
France Collisimo 4-10 working days 7€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Germany DHL Deutsche Post 4-8 working days 6€ 80€
DHL Express EU Business Delivery 1-3 working days 15€ N/A
DHL Express EU Home Delivery 1-3 working days 18€ N/A
Greece Taxidromiki 7-11 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Hong Kong DHL Express World Business Delivery 2-3 working days 29€ N/A
DHL Express World Home Delivery 2-3 working days 33€ N/A
South Korea DHL Express World Business Delivery 2-3 working days 29€ N/A
DHL Express World Home Delivery 2-3 working days 33€ N/A
United Arab Emirates DHL Express World Business Delivery 2-3 working days 29€ N/A
DHL Express World Home Delivery 2-3 working days 33€ N/A
Ireland AnPost 6-11 working days 7€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Israel DHL Express World Business Delivery 1-3 working days 25€ N/A
DHL Express World Home Delivery 1-3 working days 28€ 170€
Singapore DHL Express World Business Delivery 1-3 working days 25€ N/A
DHL Express World Home Delivery 1-3 working days 28€ 170€
Iceland DHL Express World Business Delivery 1-3 working days 25€ N/A
DHL Express World Home Delivery 1-3 working days 28€ 170€
Italy SDA 5-10 working days 6€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Japan DHL Express World Business Delivery 2-3 working days 29€ N/A
DHL Express World Home Delivery 2-3 working days 33€ N/A
Japan Post 9-10 working days 13€ 170€
working days
Luxembourg DPD 4-9 working days 7€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Malta Hart2Hart 7-11 working days 9€ 80€
DHL Express EU Business Delivery 2-3 working days 19€ N/A
DHL Express EU Home Delivery 2-3 working days 22€ N/A
Monaco La Poste 4-5 working days 9€ 80€
DHL Express World Business Delivery 2-5 working days 18€ N/A
DHL Express World Home Delivery 2-5 working days 21€ N/A
Netherlands PostNL 3-7 working days 6€ 80€
DHL Express EU Business Delivery 1-3 working days 15€ N/A
DHL Express EU Home Delivery 1-3 working days 18€ N/A
New Zealand New Zealand Post 6-9 working days 15€ 170€
Norway Bring Packet Shop 2-3 working days 8€ 135€
Bring Home Delivery 1-3 working days 8€ 135€
Poland Poczta Polska 5-9 working days 9€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Portugal Tourline 6-11 working days 5€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Rest of World DHL Express World Business Delivery 2-5 working days 43€ N/A
DHL Express World Home Delivery 2-5 working days 46€ 170€
Romania Posta Romana 6-11 working days 7€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Russia Russian Post 10-11 working days 11€ 170€
Saudi Arabia DHL Express World Business Delivery 2-4 working days 23€ N/A
DHL Express World Home Delivery 2-4 working days 27€ 170€
Mexico DHL Express World Business Delivery 2-4 working days 23€ N/A
DHL Express World Home Delivery 2-4 working days 27€ 170€
Spain Correos 5-10 working days 5€ 80€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Sweden Bring Packet Shop Sweden 2-3 working days 8€ 80€
Bring Home Delivery 1-3 working days 8€ 80€
Switzerland Swiss Post 5-11 working days 9€ 135€
DHL Express World Business Delivery 1-3 working days 23€ N/A
United Kingdom Hermes 5-10 working days 6€ 90€
DHL Express EU Business Delivery 1-3 working days 19€ N/A
DHL Express EU Home Delivery 1-3 working days 22€ N/A
Royal Mail 3-8 working days 7€ 90€
United States DHL Express World Business Delivery 1-3 working days 29€ N/A
DHL Express World Home Delivery 1-3 working days 29€ N/A
FedEx Express Private 3-8 working days 17€ N/A
USPS 5-8 working days 14€ 125€

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  • Introduction Read
  • 1 Our products Read
  • 2 Our supply chain Read
  • 3 Our environmental activism Read
  • 2020 initiatives

Intro-
ducing:
The
Impact
Report

Introducing:
The Impact Report

2019

Let’s take a look back at what happened in 2019 — and a look ahead to what we want to happen in 2020.

Welcome to the first ever Impact Report.

First, let’s show you our total environmental impact for 2019.

First, let’s show you our total environmental impact for 2019.

This shows you our water, chemicals, CO2 and waste footprint for 2019 — and then shows you how much we’ve saved in comparison to the traditional industry.

We’ve calculated this by using our new tool — The Impact Index (but more on that later).

Now let’s begin with the report. It’s divided into three sections.

We're going to look across
three main areas:

We're going to look across
three main areas:

1Our products

2 Our supply chain

3 Our environmental activism

1Our products

New materials

The fashion industry is obsessed with two materials — cotton and polyester. Both of these create significant environmental problems. We prefer to use materials that don’t.

Last year we expanded our product selection with two new low impact materials. Firstly, a new underwear baselayer collection made with TENCEL™ lyocell. Secondly, a winter accessories range made with recycled cashmere.

TENCEL™ lyocell

TENCEL™ lyocell

TENCEL™ lyocell is created from responsibly sourced wood pulp. This wood pulp comes from responsibly sourced (FSC) forestation and it is dissolved in a closed loop process with an organic solvent.

This solution is then forced through tiny holes to create a strong, soft and biodegradable fiber.

Recycled cashmere

Recycled cashmere

Cashmere is an incredible material — but scarce land resources, overgrazing, harsh climates and more means that it takes a hard toll on the environment.

Our recycled cashmere is created from worn-out cashmere garments that would otherwise go to landfill.

Both TENCEL™ lyocell and recycled cashmere don’t rely on anything like as much water to create — and they both significantly reduce CO2 emissions in comparison to cotton and virgin cashmere.

Water

Emissions

A – F

This graphic shows you what we consider to be the best fabrics (ranked from Class A to F) — and what proportion of all our products are made with each.

A few months ago we certified almost all of our product range as PETA “Vegan approved” and this shows that no animal products or by-products are used.

This certification excludes all our products made with recycled wool and recycled cashmere — as you would expect. But this is only a small percentage of our total products.

We’ve invested in a low impact supply chain since day one — and here you can see an overview of how it essentially works.

The Impact Index

We always aim to reduce our environmental footprint. But we wanted to show you just how much — and what that means for our planet.

So in July last year we introduced the Impact Index — a tool that calculates the amount of resources it takes to produce our clothes, and then compares this against traditional industry practices.

Emissions

Water

Waste

Chemicals

We looked across the entire supply chain — from the raw material production, to the textile manufacturing, through to the use phase.

Now you can see the savings on every single product page.

We went carbon neutral

Since June last year we’ve offset over 1800 tonnes of carbon in our atmosphere by partnering with CHOOOSE — an organisation that makes businesses and individuals carbon neutral by investing in UN-verified or Gold Standard carbon reducing projects in developing countries.

Our first project (The Koru Wind Farm in north-westen Turkey) will go on to reduce over 83,000 tons of CO2 from our atmosphere.

Carbon neutral supply chain

As part of the COP25 summit in December last year we committed to having a carbon neutral supply chain by the year 2025 in order to help the fight against the climate emergency.

Alongside working more with carbon neutral suppliers we are offsetting more than 100% of our carbon footprint already.

Packaging

Our old envelopes weren’t reusable because they had to be torn to be opened. We’ve now switched this out for new box packaging made with recycled paper — so that they can be opened, closed and reused.

Also, our recycled plastic poly-mailer has now been replaced with an FSC certified cardboard shipping box. This not only helps protect our forests and eliminate plastic — but it also helps protect your parcel in the mail, too.

3Our environmental
activism

Wildflowers for pollinators

On Black Friday we wanted to make the day a lot more colorful — so we partnered with Danmarks Naturfredningsforening to commit to giving 10% of our revenue from the sale and planting over 130,000m² of wildflowers. These wildflowers will give bees and other pollinators a place to live, eat and thrive. They will also help restore balance to soils and lay the foundation for new areas of nature.

Certified B-corporation

Certified B-corporation

In September we became a certified B Corp. This means that we’ve joined a group of brands that balance profit and purpose. The process to get certified took months and months of preparation — and everything that we do was scored against tough benchmarks. We managed to achieve a score of 92.8 — which is above average for all other B Corps and we’ve joined the likes of Patagonia and All Birds in showing that we put people and planet first.

The Amazon

The Amazon Rainforest is one of the world’s primary carbon sinks — and sources of oxygen. But forest fires have devastated millions of acres of it. So on August 27th we donated 10% of all sales to Amazon Watch — an organisation that fights to protect the Amazon Rainforest by protecting indigenous people’s rights within the community.

A-Z Guide to

Fashion is dirty:
The A-Z Guide

At the beginning of 2019 we introduced our A-Z Guide on the impact of the fashion industry. We hope this will be a guide to spread awareness about the enormous impact the fashion industry has on our environment and people.

Going zero waste

Our workspace in Copenhagen has been growing — so naturally our waste has, too. At the beginning of 2020 we made a commitment to buying second hand furniture, ordering vegetarian and vegan catering, eliminating plastic — and offsetting our entire office carbon footprint. So far, things are right on track.

2020

Room for improvement

No one is perfect. We want to keep learning and reducing our impact.
Here are some of the initiatives we have planned for 2020.

50.9 Average score for
ordinary businesses
80 Qualifies for
B-corp certification
92.8 Our current score 110 Our goal for 2020

New materials

Although organic cotton is better than conventional cotton, it still takes a toll on the environment. We aim to produce over 45% of our products in Class A fibers — so next year we’re going to be working on increasing the range of low impact materials by looking into organic hemp, organic linen and regenerative cotton. Synthetics also shed a lot of microfibers - so we want to increasingly tackle the challenge of microplastics by using natural alternatives.

Design for deconstruction

We’ve always designed non-seasonal collections and we believe that things should be designed to last — but this year we want to both design for longevity and design for deconstruction. Because if we don’t, then who knows what will happen to them when they reach their end of life.

Goodbye elastane

In 2020 we’re working on reducing the amount of virgin elastane we use in our products — and we aim to use Class F fibers like this less than 5% of the time. In the beginning we decided to use small amounts of elastane because there were no other alternatives for good stretch and comfort. But now we’re looking into using recycled elastane and other more sustainable alternatives.

Transparency

Supply chains are complex. We want to change that. So by using our new Impact Index we hope to create a full overview of where everything is made — and what goes into them. We’re off to a good start, but there are still certain things that we can’t trace right now.

Emissions

Water

Waste

Chemicals

For example, our organic cotton and recycled cashmere is not 100% traceable. It won’t be easy to trace — but we’re going to try. We’re also going to be opening up the dye recipe books to discover what chemicals are being used. Even if we know that they are vegan, organic or natural — we’d like to know more, and so would you.

Packaging

Our new packaging has greatly reduced the amount of plastic and paper waste — but there’s still room for improvement. We’re aiming to enable all of our packaging and shipping materials to be reusable by the end of 2020.

You’ve made it to the end. Thank you for reading — and we hope you have a great 2020.

Want to find out how much you’ve saved with us? Click below to create an account and view your Impact Index savings.

← Swipe left Scroll down

Introducing:
The Impact Report

Introducing:
The Impact Report

New materials

A – F

Certified vegan

2 Our supply chain

2 Our supply chain

We’ve invested in a low impact supply chain since day one — and below you can see an overview of how it essentially works.

1 Raw material extraction
2 Raw material processing
3 Material production
4 Finished garment production
5 Warehouse
6 Customer use
7 End of life

Transparency
100% 100% 60% 60% 80% 60%

100% of all our garment suppliers are known — all of them are in Europe and all of them have super strong environmental and social certifications.

100% of all our fabric and trim suppliers are known — and...

60% of all our raw material suppliers
are known.

60% of all our yarn material suppliers
are known.

We’ve also confirmed that 80% of our factories run partially on renewable energy, and that...

60% of them recycle all their
textile waste.

The Impact Index

Transparency

We went carbon neutral

Carbon neutral supply chain

Packaging

Wild flowers for pollinators

The Amazon

Going zero waste

Room for improvement

Improving our B-corp score

Our goal is to achieve a score of 110 by the end of the year. There’s a lot of work to be done.

Improving our B-corp score

Our goal is to achieve a score of 110 by the end of the year. There’s a lot of work to be done.

New materials

Design for deconstruction

Goodbye elastane

Transparency

Packaging

Thank you