New materials

Although organic cotton is better than conventional cotton, it still takes a toll on the environment. We aim to produce over 45% of our products in Class A fibers — so next year we’re going to be working on increasing the range of low impact materials by looking into organic hemp, organic linen and regenerative cotton. Synthetics also shed a lot of microfibers - so we want to increasingly tackle the challenge of microplastics by using natural alternatives.

Goodbye elastane

In 2020 we’re working on reducing the amount of virgin elastane we use in our products — and we aim to use Class F fibers like this less than 5% of the time. In the beginning we decided to use small amounts of elastane because there were no other alternatives for good stretch and comfort. But now we’re looking into using recycled elastane and other more sustainable alternatives.

Transparency

Supply chains are complex. We want to change that. So by using our new Impact Index we hope to create a full overview of where everything is made — and what goes into them. We’re off to a good start, but there are still certain things that we can’t trace right now.