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  • Rewilding Europe

    Making Europe a wilder
    and more biodiverse place

To make Europe a wilder place by helping to protect habitat for endangered species such as the Marsican brown bear population
Committed in April 2020. Action is taken throughout 2020.

The Project

In April 2020, we gave 100% of our profits from Earth Day to support a variety of rewilding measures in central Italy – including the protection of a 40,000 hectare corridor for wildlife.

To do this we partnered with Rewilding Europe, a nonprofit organization that takes a progressive approach to conservation by making Europe a wilder and more biodiverse place.

They work to reduce active wildlife management, open up rivers and streams, allow natural forest regeneration and support the introduction of native wildlife species.

Supported projects

  • Nordic Ocean Watch
    Nordic Ocean Watch

    Dedicated to taking care of our oceans

  • WWF©

    Repairing our modern agricultural system

  • Danmarks Naturfredningsforening
    Danmarks Naturfredningsforening

    Restoring habitat for pollinators

  • Amazon Watch
    Amazon Watch

    Supporting communities in the Amazon

  • Green Kayak
    Green Kayak

    Cleaning up trash in local waterways

Application form

Our application process for 2021 is closed until further notice. Our 1% for the Planet commitment is going to WWF© this year, to support our 3-year commitment for regenerative cotton farming in Turkey.